BMI Is Bullshit:

Comedic Animation on a laughable measure of people's health

For this project we were asked to create a design provocation using one of three topics Politics, Economics and Science. My statement was ‘B.M.I is Bullshit’ this was to provoke the public and the NHS too realise that the Body Mass Index measurement is incorrect and outdated. The final outcome was a interactive animation. The aim was to poke fun at the character Dr Bullshit who is the users doctor asking them the data they need to workout their BMI. But then Dr Bull’s shit tells us why we need to change and what is wrong with using the measurement to track our health. When doing this project, I had to research  on how people move, speak, react to give a realistic feel to the characters so the user felt part of the animation and not a audience member. This was also a great challenge trying to code the website to go along with the main piece of animation. In reflection I believe this project was a success and the final result was funny but informative to the target audience.

BMI Is Bullshit

For this project we were asked to create a design provocation using one of three topics Politics, Economics and Science. My statement was ‘B.M.I is Bullshit’ this was to provoke the public and the NHS too realise that the Body Mass Index measurement is incorrect and outdated. The final outcome was a interactive animation. The aim was to poke fun at the character Dr Bullshit who is the users doctor asking them the data they need to workout their BMI. But then Dr Bull’s shit tells us why we need to change and what is wrong with using the measurement to track our health. When doing this project, I had to research  on how people move, speak, react to give a realistic feel to the characters so the user felt part of the animation and not a audience member. This was also a great challenge trying to code the website to go along with the main piece of animation. In reflection I believe this project was a success and the final result was funny but informative to the target audience.

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About

I'm a student at Sheffield Hallam Currently in my Placement Year (3rd Year) looking for possible Intern/Freelance work to grow as a designer and take these skills into my final year at university.

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28 Spring Grove Gardens
Sheffield, S35 0EL
07528301611
ch.graphicdesign@outlook.com

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