A sub-brand that fits in with the existing whilst still having a unique look

This was a publication about how people react drumming by using photographs of people at gigs of how they move, express themselves when the beat of the drum is happening. This was a university brief for Everything About One Thing where I was given the word ‘drum’. I went with a friend to take photos at gigs of the fans then I edited, cut and mashed them into this book. Along with interviews of a wide range of drummers telling us how they think people see them and why they are a drummer.