Design Fiction: Kin the next generation

Creating a fictional world where designer babies are the norm and have become a multi dollar billion industry for the upper classes.

This brief was to create a fictional brand which shows people what a future idea or technology may look like. It’s goal is to post questions and highlight problems with these concepts, to help people think about the possibilities of the future before they happen.

We created Kin, a leading expert in the field of genetics, helping people develop their families by assisting the parents to design their baby using their genetics and those of donors.

Our objectives were: to create a brand, website, eye swatch book, text argument and exhibition space where people could see this service in the real world.


I'm a student at Sheffield Hallam currently in my final year looking for possible internships, junior designer roles and freelance work.


28 Spring Grove Gardens
Sheffield, S35 0EL