Identity Hair Salon & Barbers:

Re-branding a joint business to be cohesive & modern.

This was a freelance job rebranding a hair salon to bring it up to date  with the modern times. After 4 years of being open they had kept with a plain Comic Sans logo and there website was half developed. I wanted to give them a great brand that is consistent between the two sides of the business the barber shop and the hairdressers. This was due to people being unsure what the store was and thinking they were a jack of all traits, where as they have specialise in all areas of the hairdressing industry from cut throat shaves to colour building technicians.

The brand as a whole comes under the one name identity hair salon & barbers to bring the two business under one mark. This worked for the outside but inside we wanted people to be clear that there were two sub brands to distinguish between the barbers and the hair dressers. This is were the scissors and cut throat represent there bares, using the tool to identify the master.

I wanted to show what the brand could one day build towards, I did mock ups of products that they could sell in store directly to there customers cutting out having to sell other brands like Weller for example. Along with this I created posters which they used to promote deals and deliver information to their regulars.

I said to them how important is to connect with people over social media and how they present themselves, I did this by showing their views on the website and at what point they lose their audience over 70% of people left after seeing the home page. This is were their old brand let them down it didn't represent the business or the customers.

My design for the website was to make it simple and easy to find what you want I went for mainly a scroll website as found people want to get to the information in three clicks or less before closing out.

Identity

This was a freelance job rebranding a hair salon to bring it up to date  with the modern times. After 4 years of being open they had kept with a plain Comic Sans logo and there website was half developed. I wanted to give them a great brand that is consistent between the two sides of the business the barber shop and the hairdressers. This was due to people being unsure what the store was and thinking they were a jack of all traits, where as they have specialise in all areas of the hairdressing industry from cut throat shaves to colour building technicians.

The brand as a whole comes under the one name identity hair salon & barbers to bring the two business under one mark. This worked for the outside but inside we wanted people to be clear that there were two sub brands to distinguish between the barbers and the hair dressers. This is were the scissors and cut throat represent there bares, using the tool to identify the master.

Building Concept

I wanted to show what the brand could one day build towards, I did mock ups of products that they could sell in store directly to there customers cutting out having to sell other brands like Weller for example. Along with this I created posters which they used to promote deals and deliver information to their regulars.

Website

I said to them how important is to connect with people over social media and how they present themselves, I did this by showing their views on the website and at what point they lose their audience over 70% of people left after seeing the home page. This is were their old brand let them down it didn't represent the business or the customers.

My design for the website was to make it simple and easy to find what you want I went for mainly a scroll website as found people want to get to the information in three clicks or less before closing out.

Back to Work

About

I'm a student at Sheffield Hallam Currently in my Placement Year (3rd Year) looking for possible Intern/Freelance work to grow as a designer and take these skills into my final year at university.

Contact

28 Spring Grove Gardens
Sheffield, S35 0EL
07528301611
ch.graphicdesign@outlook.com

Follow

Instagram
LinkedIn
Behance